
Hiring the right person is one of the most important tasks you face as a business leader or recruiter. You need to know that the person you choose can do the job. You also need to know that they will fit into your company culture. This is where the reference checking method you use becomes very important.
You have two main choices: manual checks or automated reference checks. Both ways have good points and bad points. Making the wrong choice can slow down your hiring or lead to bad data. This guide will help you look at the facts so you can decide which path is right for your business.

Reference checks are a safety net. They help you confirm that what a candidate said in an interview is true. You use them to look at a candidate work history and see how they performed in the past. Without this step, you are taking a big risk.
When you check references, you want to find out:
The way you get this information changes how much you can trust it. It also changes how long it takes to finish the hiring process.
Manual reference checks are the traditional way of doing things. You or someone on your team picks up the phone. You call the person listed as a reference. You ask them questions and write down their answers.
Automated reference checks use technology to handle the work. Instead of making phone calls, you use a system to send out requests. The references get a link and fill out an online form.
Hiring process efficiency is a major factor for any growing company. If you take too long to hire, the best candidates will go to your competitors.
Manual checks are very heavy on labor. A recruiter might spend three to five hours per candidate just trying to reach references. If you are hiring ten people, that is fifty hours of work.
Automated reference checks take very little time from your team. You spend a few minutes setting up the request. The software does the rest of the chasing. This allows your recruiters to focus on more important things, like interviewing new people.
Manual checks often take a week or more to complete. Automated reference checks are usually finished in two days or less. Because references can fill out the forms on their own time, they tend to respond much faster.
When you look at candidate work history, you need to be sure the data is correct. Accuracy is not just about the words people say. It is about how the data is collected.
In a phone call, a reference might feel put on the spot. They might give a quick, positive answer just to get off the phone. Also, the person taking the notes might miss a detail or misunderstand a point. This can lead to mistakes in the final report.
With automated reference checks, the reference has time to think about their answers. They type them out, so there is no chance of you mishearing them. The system also keeps a digital record of exactly what was said. This is much better for your records and for making a final decision.
How many people do you hire each month? Your answer will help you choose your reference checking method.
If you only hire a few people, manual checks might be okay. You have the time to make a few phone calls. You might enjoy the personal touch that comes with talking to a former manager.
If you hire a lot of people, manual checks are impossible to maintain. You will need a team of people just to make phone calls. In this case, automated reference checks are the only way to keep up. They allow you to scale your hiring without adding more staff.
Not every job needs the same level of checking. You should think about the type of role you are filling.
For roles like retail, warehouse work, or basic office jobs, speed is everything. You need to confirm the candidate work history quickly. Automated reference checks are perfect here. They give you the basic facts you need without any delay.
For a CEO or a high-level scientist, you might want more detail. In these cases, you could use a mix. Start with automated reference checks to get the basic data. Then, make a manual call to the most important reference to ask deeper questions. This gives you both speed and depth.
Budget is always a concern. You have to look at both the price of the software and the cost of your team's time.
Many people think manual checks are free because they do not buy software. This is not true. You are paying for your recruiter's time. If a recruiter makes $40 an hour and spends five hours on one candidate, that check cost you $200.
You pay a fee to use reference checking software. However, the cost per candidate is usually much lower than the cost of manual labor. It also frees up your team to do work that brings more value to the company.
In today's world, you must be careful with personal data. Both your candidates and their references have a right to privacy.
When you take notes on a phone call, where do those notes go? If they are on a piece of paper or in a random Word doc, they might not be secure. It is also harder to prove that you followed privacy laws if you do not have a set process.
Good automated reference checks are built with security in mind. They use encryption to keep data safe. They also make it easy to follow laws like the GDPR or local privacy acts. The system asks for consent from the reference before they start, which protects your business from legal trouble.
Bias is a big problem in hiring. It happens when we make choices based on feelings rather than facts.
Automated reference checks use the same set of questions for everyone. There is no "small talk" that can lead to bias. The report shows the data as it is. This helps you make a choice based on the candidate's actual performance and candidate work history.
Unfortunately, some candidates use fake references. They might give you the number of a friend instead of a former boss.
It is very hard to catch a fake reference on the phone. A friend can easily lie and say they were a manager. You would have to spend time looking up the person on LinkedIn or calling the company's main office to verify their identity.
Many automated reference checks have fraud detection built in. They can check the IP address of the person filling out the form. If the candidate and the reference are using the same computer, the system will flag it. They can also check if the email address looks real or if it was just created. This adds a layer of safety that manual calls cannot match.
To make your choice, you should weigh all these factors against your goals. Ask yourself these questions:
If you find that your team is struggling to keep up, it is time to look at reference checking software. If you only hire once in a blue moon and want to have long chats with former bosses, manual might still work for you.
Yes. This is called a hybrid approach. You can use automation for most of the work and only call references for the final candidates or for very high-level roles.
Most references prefer automated surveys. They can complete them whenever they want. Phone calls often interrupt their work day and can feel stressful.
Yes. In fact, they are often safer. They provide a clear digital trail of consent and data handling. This makes it easier to show that you followed the law.
You should ask about specific behaviors. Ask about their strengths, areas for growth, and if the reference would hire them again. Using a mix of multiple-choice and open-ended questions works best.
It misses the sound of a voice, but it often gets more honest feedback. People sometimes feel more comfortable typing the truth than saying it out loud to a stranger.
The way you check references says a lot about your company. If you use a slow, manual process, you might look behind the times. It also puts a heavy burden on your staff. By choosing automated reference checks, you show that you value time and data.
Efficiency in the hiring process is not just about doing things fast. It is about doing them right. You want to verify a candidate work history without making mistakes or letting bias get in the way. Automation gives you the tools to do this at scale.
In the end, the best reference checking method is the one that helps you hire the best people with the least amount of wasted effort. Look at your current process. If it feels broken or slow, it is time to change. Using the right technology can turn a boring chore into a powerful advantage for your business. Make the switch and start building a stronger team today.