How to Hire a Sales Representative

Hiring a sales representative is a critical process for any business looking to boost its revenue and expand its customer base. To make the right choice, start by defining the qualifications and skills required for the role, and create a clear job description. Utilize various sourcing channels, from job boards to professional networks, to find potential candidates. Making a well-informed decision will help your business thrive in the competitive world of sales.
How to Hire a Sales Representative

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In the competitive business landscape of Australia, hiring the right executive can make all the difference for your organization. Whether you are a seasoned HR manager or a business owner, finding the ideal candidate for an executive role is a critical task that requires careful planning and execution. This guide will walk you through the essential steps of how to hire an executive successfully, from understanding the cost of hiring a sales representative to crafting a compelling job description, conducting interviews, and more. Let's dive into the world of executive recruitment with a selling tone to help you secure the perfect talent for your team.

Primary Duties and Responsibilities of a Sales Representative

Sales representatives have a multifaceted role with various responsibilities, including:

  • Lead Generation: Identifying potential clients or customers.
  • Product Knowledge: In-depth understanding of your product or service.
  • Sales Presentations: Effective presentations to convert leads into customers.
  • Negotiation: Skillful negotiation to close deals.
  • Customer Relationship Management: Building and maintaining strong relationships with clients.
  • Market Analysis: Staying updated on industry trends and competitors.
  • Sales Reporting: Regularly reporting sales activities and results to management.

Understanding these primary duties will help you create a comprehensive job description.

Recommendations when hiring Sales Representative

Understanding the Cost of Hiring a Sales Representative

Hiring a Sales Representative can be a significant investment, and understanding the cost involved is the first step towards making an informed decision. The cost of hiring a sales representative in Australia can vary widely depending on several factors:

  • Salary and Commissions: Sales representatives often receive a base salary along with commissions. The higher the base salary and commission structure, the more you may need to budget.
  • Benefits and Perks: Consider additional benefits such as healthcare, bonuses, and incentives, which can impact the overall cost.
  • Recruitment Agency Fees: If you're working with a recruitment agency to find the perfect executive, you'll need to account for their fees, which can be a percentage of the candidate's first-year salary.
  • Onboarding and Training: Training costs, onboarding programs, and ongoing professional development can add to the overall expenses.

Understanding these costs will help you set a budget and make a more informed decision about the best way to hire a sales representative for your business.

Full-Time vs. Freelance Sales Representative

When hiring a sales representative, you have the option to choose between a full-time employee or a freelance sales representative. Each has its own pros and cons.

Full-Time Sales Representative:

  • A full-time sales representative is dedicated to your company, offering consistent support and commitment.
  • They are more deeply integrated into your organization and culture.
  • You'll have greater control over their activities and workflow.

Freelance Sales Representative:

  • Freelancers can be a cost-effective solution as you don't have to provide benefits or a fixed salary.
  • They often come with an established network and can hit the ground running.
  • Freelancers offer flexibility, especially for short-term projects or specific sales campaigns.

The choice between full-time and freelance depends on your business needs, budget, and long-term goals.

Writing a Sales Representative Job Description

Creating an enticing job description is vital to attract top talent. Use a selling tone in your job description to make it stand out. Here's a template to get you started:

Job Title: Sales Representative

Location: [Your Location]

Job Type: [Full-time/Freelance]


  • Identify and target potential clients.
  • Deliver compelling sales presentations.
  • Conduct negotiations to close deals.
  • Maintain strong client relationships.
  • Stay updated on industry trends and competitors.
  • Provide regular sales reports to management.


  • Proven experience as a Sales Representative.
  • Excellent communication and negotiation skills.
  • Strong product knowledge.
  • Ability to work independently.
  • Results-driven and self-motivated.

How to Apply:

[Provide application instructions and a link to your company's career page.]

Remember, your job description is your first opportunity to attract top talent, so make it count.

Interviewing Sales Representative Candidates

The interview process is a crucial step in hiring the right sales representative. We recommend using our Interview Questionnaire template, available here, to streamline your interviews. This template is highly customizable and can be tailored to your specific needs, ensuring that you ask the right questions and evaluate candidates effectively.

5 Common Interview Questions for a Sales Representative

  1. Can you share a specific example of a challenging sale you successfully closed?
  2. How do you manage and prioritize leads to maximize your efficiency?
  3. What strategies do you use to build and maintain strong client relationships?
  4. How do you handle objections and rejection in sales?
  5. What motivates you to achieve your sales targets consistently?

These questions will help you assess a candidate's skills, experience, and mindset.



Hiring an executive, such as a Sales Representative, is a strategic move that can significantly impact on your business. This guide has provided insights into understanding the cost, benefits, and methods of hiring a sales representative in Australia. By following these steps and using our Interview Questionnaire template, you'll be well-equipped to find the perfect candidate for your organization.



The cost can vary widely but typically includes salary, commissions, benefits, recruitment agency fees, and training expenses.

Benefits include expertise, revenue generation, market expansion, time savings, and customer relationship building.

The choice depends on your business needs, budget, and long-term goals. Full-time reps offer commitment and integration, while freelancers offer flexibility and cost savings.

Primary duties include lead generation, product knowledge, sales presentations, negotiation, customer relationship management, market analysis, and sales reporting.

You can find sales representatives on job boards, professional networking sites, through recruitment agencies, at industry events, and via employee referrals.

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